Storytelling is an art that involves captivating minds and attention by sharing stories. It requires good skill and technique to be able to capture minds with storytelling. Storytelling on Instagram is no different and to capture the attention of your audience, you need techniques to pull it off. If you can pull it off, you will find that your storytelling on Instagram will be a good tool for marketing. This is why in this article, we will be writing about storytelling techniques for Instagram. We will also be writing on what you stand to gain by using your storytelling prowess for marketing.
Benefits Of Instagram For Marketing
This is probably not the first time you will hear how good Instagram is for marketing. The question is; how good is it? How helpful can Instagram be for a business? The answers to these questions will become clearer after you read the following points on how beneficial Instagram is for marketing.
High Levels Of Engagement
There might not be any concrete research proof to show that Instagram as a site has one of the highest levels of engagement, but you have to agree that it is true. The number of likes, and comments on posts, when put together, is hard to be surpassed. So, if there is a good tool for marketing, then Instagram is that tool.
There’s an Audience To Reach
With over 1 billion users, you have more than enough audience to reach if you know how to. The most important thing is; you are sure that there is a target audience for you on the platform. With the population, you have a good platform to market your brand. You must note that regardless of how small the audience you currently have is, there is always a potential of you reaching more.
Opportunity To Drive Traffic To Your Site
Everyone wants more traffic on their websites and Instagram can give the opportunity to do so. Instagram allows you to post a link on your bio which can be linked with 1 click. For instance, if you have a merchandise online store, this is a good opportunity to get people to check out your store. In addition, when you make posts, you can mention your website and urge people to check it out. This in a way helps to push your brand.
Useful For Feedback And Insights
Everyone wants traffic on their websites and Instagram gives this opportunity to users. Instagram allows you to post a link on your bio which users can reach with 1 click. For instance, if you have a merchandise online store, this is a good opportunity to get people to check out your store. Besides, when you make posts, you can mention your website and urge people to check it out. This in a way helps to push your brand.
Techniques For Instagram Storytelling
After reading about the benefits of Instagram for storytelling, you need a good storytelling technique to be able to get the best out of Instagram Marketing. In the following paragraphs, you will be getting points on how to create captivating contents for your audience.
Be Consistent With Your Theme
Having a personal theme or filter is one way to impress with your storytelling. Your posts need to be pleasing to the eye and better still; attributable to you. Instagram is the most glamorous social media platform and you need to stand out from the numerous Instagram users. You can do this by having a specific way you get your contents edited to please your followers. Some users have colorful contents while others can decide to use black and white theme it all depends on your style. So, find yours, perfect it, and stick with it.
Using user-generated contents is another technique for storytelling. As a brand, you can prompt other users to create contents for you and you, in turn, will have them posted on your page. This can help you create beautiful stories from users from different backgrounds.
Using creative quotes from famous people on your posts is one way to command the attention of users. Whether it is a quote from Martin Luther King or from Gandhi, or even from Oprah, there’s always a quote to use. When using quotes, ensure that they are captivating, inspiring, witty or humorous. Most importantly, let the quotes fit the content you are trying to put out. Using quotes doesn’t only help you create content, it can also be a source of motivation for anybody that sees it.
Write A Good Story About Your Pictures Or Videos
Instagram gives users the opportunity to not just post media, but also write captions. Instagram allows 2200 characters for captions and comments. And we do not think there’s a better way to use it than by writing a beautiful story about the media you posted. Background runs on how the media came into existence can be written about. Also, you can write the reason you are posting the picture and rest assured, with a beautiful write-up, you will definitely be capturing minds.
Whatever stories you are trying to tell with a picture, a video can portray it better. Instagram originally started as a platform for sharing pictures alone but they evolved into sharing videos too. To captivate your audience, you have to incorporate beautiful videos into your contents. This helps to change your dynamics of storytelling. The good thing about video making is; you don't necessarily need an expensive camera to create them. All you need is your phone and you can create a more compelling visual story.
Try To Be Exceptional
Instagram storytelling can only be good if you are good at what you do. To get the best contents, you need to always try to improve your craft. Do this by perfecting your editing skills, improving your brand values, your services or anything you feel needs improvement.
There are numerous ways to create beautiful stories on Instagram and we have only tried to write about some. In the end, we hope we have been able to inspire you to channel your inner creativity to make magic with your Instagram post.