In the year 2016, Instagram announced some changes on their social media platform and one of them is the introduction of Instagram Business. The big questions asked by organizations or brands are if they should switch to a business profile or not and how to convert to a business account if they want to. Moreover, with over 25 million business profiles, you can agree that this change was embraced by many.
Benefits Of Instagram Business Accounts
With the report of many brands switching to Instagram’s business account, some still wonder what they stand to gain by switching. In the following points, we will be telling you everything you stand to gain.
Additional Contact Options
Perhaps the major benefit of having an Instagram business profile is the option of adding numerous contact details. As a personal account user, you are only entitled to having a single link to your website. This changes with the business account because you get fields of adding your mailing address, phone number and your location.
Interestingly, this information is clickable which allows people to contact you directly from your page. Clicking the phone number allows users or potential client to call you immediately. In addition, clicking your location can pull up a map that can direct users to your place. Lastly, when your email address is clicked, a special page is shown where you can be sent emails immediately.
Advertising on Instagram is made easier for Business profiles. This is because all you need to do is to tap the promote icon on your profile and follow the easy steps.
As a brand, you might be curious about the statistics of your audience. The Instagram business profile helps you to compile detailed information about your followers and those that engaged with your contents. With the analytics, you can get insights about the age grade of your followers. In addition, you can get to see the percentage of each gender and the location majority are based in.
This helps you to tailor your contents to suit the population following you hereby improving your marketing. Lastly, with Instagram’s business profile, you get to have insights on every post you make. This helps you to see the level of engagement with each post. This, in turn, helps you to analyze the similarities of posts with high engagement and how to improve them.
Early Access To New Features
One reason to switch from personal Instagram account to a business account is the possibility of you accessing new features early. Instagram is always evolving and creating new features and the truth is; the smaller group of account owners get to test the features first. Whilst there is no assurance that you will be one of the first users to test updates, it is impossible for you to have access to new features first if you are not a business account user.
Third Party Software
On the 30th of January 2018, Instagram made an announcement that they now allow third-party software to enable Instagram scheduling. Softwares like Tailwand can be used to schedule your Instagram posts without having to use suspicious software. The only requirement needed to use this feature is switching to Instagram business which we are sure is a compelling reason to.
How To Convert To Instagram Business
Switching from Instagram personal account to Instagram business is quite easy and we have highlighted the 6 steps to do this below:
Step 1: Login to your Instagram account
Step2: Go to your profile and go to settings
Step 3: Click on ‘switch to business account’
Step 4: You will be asked by Instagram to connect your account with your Facebook page.
Step 5: You will need to choose a category for your business profile. Some of the options include; Art, Musician, Shopping & Retail, Personal Blog, Product or service, etc.
Step 6: This is the final step and all you have to do is fill out your contact details in the relevant boxes. Note that you are required to fill out at least one of these boxes to complete this step.
Benefits Of Using Personal Instagram Account
In case you decide to stick with Instagram Personal account, the following are what you stand to benefit
Connecting With Multiple Facebook Accounts
Any Instagram user that wants to use multiple facebook account with their Instagram can only do so with a Personal profile. Instagram business only allows connecting one facebook account which can be tough for brands with multiple Facebook pages for different reasons.
If your brand is based on how you are seen or perceived and if you post both personal and business posts, it is advisable you stick with a personal profile. For example, if you are a blogger, be it lifestyle or travel, you will like to have a personal connection or engagement with your followers. Business account type can sometimes remove this personal feel because users might have the perception that you are strictly for business and not fun.
How To Switch From Instagram Business Profile To Personal Profile
After reading the benefits you can derive from using a personal Instagram profile, you might decide to switch to the personal account. You don’t have to worry about how to do that because this can be achieved by following the easy steps below
Step 1: Log into your Instagram account
Step 2: Go to your profile and click settings
Step 3: Click on the switch back to a personal account and confirm the prompt.
We are sure that you have learned a lot about Instagram business and personal account. Importantly, you have learned about the benefits you stand to gain from choosing either of the two. Furthermore, we have been able to write about how to switch from a personal profile to a business profile. We also wrote about how you can switch back to a personal account. Although, it is hard to see the reason why a brand will not want to join the 25 million+ business accounts on Instagram after reading about all the benefits.